Who writes here
The people behind these guides
Every article on this site carries a name, and every name has a page. What you will not find on any of them is a years-of-experience figure or a count of projects shipped — those were removed deliberately, because we cannot evidence them and they are exactly the numbers an AI assistant would go on to repeat as fact.
Sarah Jenkins
Head of E-commerce Strategy
Sarah leads Shopify work at Livin Services. She scopes store builds and migrations, and spends most of her time on the unglamorous half of ecommerce — checkout paths tested end to end, theme changes made on a duplicate rather than the live store, and app stacks trimmed rather than added to. She writes the scope line before the work starts, and will say when a change is not worth making.
631 articles
Michael Chen
Senior WordPress Developer
Michael builds and repairs WordPress and WooCommerce sites — custom themes, Gutenberg blocks, headless front ends, and the database and query work that makes a slow site fast. His first instinct on a bloated install is to remove plugins rather than install another one, and he will tell you when a rebuild is cheaper than another round of patching.
631 articles
David Rodriguez
Lead SEO Strategist
David runs technical and ecommerce SEO. He works on site architecture, crawlability, Core Web Vitals, internal linking and structured data — the parts of search that are actually within our control. He does not promise positions, because nobody who does not own the ranking system can, and he will tell you when content rather than technical work is the constraint.
554 articles
Emma Thompson
Email Marketing & CRM Lead
Emma builds lifecycle email and SMS programmes in Klaviyo — welcome and browse flows, abandoned cart recovery, post-purchase sequences and win-backs. She works from the list you already have rather than the one you wish you had, and measures on revenue per recipient instead of open rates, which have not meant much since Apple began pre-fetching images.
553 articles
Alex Turner
Automation & Integrations Engineer
Alex connects the systems a business already runs on — CRMs, ERPs, fulfilment platforms and spreadsheets — using Zapier, Make, n8n and custom Node services where a no-code tool would strain. He maps the manual process before automating it, because automating a broken process just makes it fail faster, and counts success in steps removed rather than tools added.
548 articles
Priya Sharma
UX & Product Design Lead
Priya leads UX and product design — research, interface design, and design systems built to survive the second and third person who touches them. She designs mobile-first because that is where most traffic arrives, and treats accessibility as part of the build rather than an audit at the end, working to WCAG 2.1 AA.
548 articles
James Walker
Custom Web Application Engineer
James builds custom web applications and SaaS products in React, Next.js, Node and TypeScript. He argues for cutting scope early rather than shipping half of everything, and puts tenancy and billing in from the start, because both are far more expensive to retrofit than to build.
547 articles
Livin Team
Editorial & Research Team
The Livin Services editorial team writes and reviews the guides on this blog, drawing on the people who do the delivery work — Shopify Partners, SEO strategists, developers and designers. Articles here are topic overviews rather than client case studies; where a named result exists, it lives on the case studies pages instead.
547 articles