Head of E-commerce Strategy
Sarah Jenkins
Sarah leads Shopify work at Livin Services. She scopes store builds and migrations, and spends most of her time on the unglamorous half of ecommerce — checkout paths tested end to end, theme changes made on a duplicate rather than the live store, and app stacks trimmed rather than added to. She writes the scope line before the work starts, and will say when a change is not worth making.
Works on
- Shopify Plus
- Conversion Rate Optimization
- D2C Strategy
- Liquid Development
Articles by Sarah Jenkins
Showing 24 of 631
Shopify Tips
Shopify Store Development Cost Breakdown for 2026
Detailed pricing guide for custom Shopify store development, from basic stores to Shopify Plus enterprise builds. Real numbers from real agencies.
11 min read
Shopify Tips
Shopify SEO Checklist: 25 Tactics for Higher Rankings
Complete Shopify SEO checklist covering meta tags, schema markup, page speed, internal linking, and product page optimization.
12 min read
Shopify Tips
Shopify Metafields and Metaobjects: Custom Data Done Right
Use Shopify metafields and metaobjects to store custom product data, build flexible content models, and power dynamic UIs.
12 min read
Shopify Tips
Shopify Loyalty Programs: Smile.io, Yotpo, and LoyaltyLion Compared
Top Shopify loyalty programs reviewed by features, pricing, and integration depth for repeat-customer growth.
11 min read
Shopify Tips
Shopify Filters and Search: Boost Findability with Search & Discovery
Use Shopify Search & Discovery and Boost Commerce to deliver fast, relevant filters and search for shoppers.
10 min read
Shopify Tips
Shopify Webhooks: Reliable Event-Driven Integration Patterns
How to use Shopify webhooks reliably — retries, idempotency, and best practices for event-driven ecommerce.
12 min read
Shopify Tips
Shopify Conversion Audit: Free Template and Checklist
Free Shopify conversion audit template — identify CRO leaks across PDP, cart, and checkout in 60 minutes.
10 min read
WordPress Tips
Custom WordPress Development: When You Need It and What It Costs
When custom WordPress development pays off vs themes — cost ranges, timelines, and ROI for businesses.
11 min read
WordPress Tips
Advanced Custom Fields (ACF) Pro: Power Tips for Devs
Advanced Custom Fields Pro power-user tips — flexible content, repeaters, and conditional logic patterns.
12 min read
WordPress Tips
WordPress REST API: Building Headless Backends
Use the WordPress REST API to power React, Vue, and mobile frontends without breaking the WP admin.
14 min read
WordPress Tips
WordPress Backup Strategy: 3-2-1 for Production Sites
Bullet-proof WordPress backup strategy using the 3-2-1 rule with UpdraftPlus, BlogVault, and ManageWP.
10 min read
WordPress Tips
WooCommerce Checkout Customization Without Breaking Updates
Customize WooCommerce checkout safely with hooks, blocks, and the new Checkout Block API.
12 min read
WordPress Tips
Page Speed: WordPress vs Static Site Generators
When WordPress is fast enough vs when you should reach for a static site generator like Astro or Eleventy.
13 min read
WordPress Tips
WordPress + Slack: Notifications and Workflow Automation
Connect WordPress to Slack — get publish, comment, and form notifications in your team channels.
8 min read
SEO Guides
Technical SEO in 2026: What Has Changed and What to Fix
A deep dive into the technical SEO factors that matter most this year — Core Web Vitals, AI search, structured data.
13 min read
SEO Guides
Link Building in 2026: White-Hat Tactics That Still Work
White-hat link building tactics for 2026 — digital PR, broken-link, HARO, and resource pages that scale.
12 min read
SEO Guides
International SEO: hreflang, ccTLDs, and Subfolder Strategy
International SEO done right — hreflang, ccTLDs vs subfolders, and avoiding common multi-region mistakes.
13 min read
SEO Guides
Featured Snippets: How to Win Position Zero
How to win featured snippets and position zero — content formatting, answer density, and structured Qs.
10 min read
SEO Guides
Local Citations: Where to List and How to Stay Consistent
Local citations strategy — directories that move the needle and how to maintain NAP consistency.
9 min read
SEO Guides
SaaS Comparison Pages: Ranking and Converting
Build SaaS comparison pages that rank and convert — fairness, feature tables, and conversion CTAs.
11 min read
SEO Guides
Voice Search Optimization in 2026: Still Relevant?
Is voice search optimization still relevant in 2026? Honest take with what to do and what to skip.
9 min read
Web Development
Custom Website Development vs Templates: ROI Comparison
When custom website development beats templates and themes — real ROI numbers across industries.
11 min read
Web Development
Sanity vs Contentful vs Strapi: Headless CMS Compared
Sanity vs Contentful vs Strapi — features, pricing, DX, and editorial experience compared.
13 min read
Web Development
Web Accessibility (WCAG 2.2): Patterns That Matter
WCAG 2.2 patterns that move accessibility scores — focus management, ARIA, color contrast, semantics.
12 min read
Ready when you are
Tell us the goal in one sentence.
You get a written scope, one fixed price and a start date back — usually within two business days. No form to complete first, and no call to sit through before you know anything.
- We usually reply within a couple of hours in working time.
- No discovery fee, no deposit to hold a slot, and no retainer attached to a build.
- We write the scope down and attach one fixed price to it, before any work starts.