Senior WordPress Developer

Michael Chen

Michael builds and repairs WordPress and WooCommerce sites — custom themes, Gutenberg blocks, headless front ends, and the database and query work that makes a slow site fast. His first instinct on a bloated install is to remove plugins rather than install another one, and he will tell you when a rebuild is cheaper than another round of patching.

Works on

• Custom WordPress Themes
• WooCommerce
• Headless WordPress
• Page Speed Optimization

Articles by Michael Chen

Showing 24 of 631

• Shopify Tips

  Mastering Shopify Checkout Extensibility in 2026

  Customize your Shopify checkout with extensibility apps, branded blocks, and custom fields for higher conversion rates and better mobile UX.

  10 min read

• Shopify Tips

  Shopify Apps Every Store Should Install in 2026

  Curated list of essential Shopify apps for reviews, upsells, email marketing, inventory, and conversion optimization.

  9 min read

• Shopify Tips

  Shopify Markets Pro vs Manual Setup: Which to Choose?

  Compare Shopify Markets Pro (managed) vs manual multi-store setup for international ecommerce and tax compliance.

  9 min read

• Shopify Tips

  Shopify POS Setup for Retail: Hardware, Apps, and Workflows

  Complete Shopify POS setup guide — hardware choices, in-store apps, and best workflows for omnichannel retail.

  12 min read

• Shopify Tips

  Shopify Bundles: Native vs App-Based Strategy

  Compare native Shopify bundles vs app-based bundle builders for ecommerce upsell and AOV strategy.

  9 min read

• Shopify Tips

  Shopify Functions for Custom Discounts: Tutorial

  Build custom Shopify Functions for discounts — buy X get Y, tiered discounts, and dynamic promo logic.

  14 min read

• Shopify Tips

  Shopify Custom Theme vs Premium Theme: Honest Comparison

  When to invest in a custom Shopify theme vs buying premium themes — cost, flexibility, and maintenance.

  11 min read

• WordPress Tips

  WordPress Core Web Vitals Optimization Playbook 2026

  Hit green Core Web Vitals scores on WordPress with caching, image optimization, and proper hosting choices.

  12 min read

• WordPress Tips

  WordPress Plugin Audit: How to Cut 50% of Bloat

  Auditing WordPress plugins to remove bloat, fix conflicts, and improve performance without breaking the site.

  10 min read

• WordPress Tips

  WordPress Custom Post Types and Taxonomies Done Right

  Best practices for WordPress custom post types and taxonomies — naming, REST exposure, and admin UX.

  11 min read

• WordPress Tips

  Best WordPress SEO Plugins: Yoast vs RankMath vs SEOPress

  Compare top WordPress SEO plugins for content optimization, schema, and technical SEO control.

  11 min read

• WordPress Tips

  WordPress Staging Environments: Best Practices

  Run reliable WordPress staging environments — branching, sync, and database safety.

  10 min read

• WordPress Tips

  Common WordPress Errors and How to Fix Them

  Diagnose and fix the most common WordPress errors — 500, white screen, memory exhausted, and DB errors.

  12 min read

• WordPress Tips

  How to Audit a WordPress Site: 30-Point Checklist

  A 30-point WordPress site audit checklist for performance, SEO, security, and content quality.

  13 min read

• SEO Guides

  Programmatic SEO: Scaling Content to 10,000+ Pages

  Step-by-step framework for building programmatic SEO campaigns that drive massive organic traffic without quality loss.

  14 min read

• SEO Guides

  Backlink Audit: Disavow Toxic Links the Right Way

  How to audit backlinks, identify toxic links, and run a safe disavow file in Google Search Console.

  11 min read

• SEO Guides

  Mobile SEO: Mobile-First Indexing and UX Signals

  Win mobile-first indexing — mobile UX, content parity, and Core Web Vitals on mobile devices.

  11 min read

• SEO Guides

  Content Briefs That Rank: Template and Workflow

  Build content briefs that rank — SERP analysis, entity coverage, and a repeatable writer-friendly template.

  11 min read

• SEO Guides

  Google Reviews Strategy: 5x Your Review Velocity

  Increase Google review velocity 5x with email, SMS, and post-purchase asks that comply with Google policies.

  9 min read

• SEO Guides

  SEO Outreach Email Templates That Get Responses

  Outreach email templates for backlinks, podcast pitches, and digital PR with real reply rates.

  9 min read

• SEO Guides

  Reverse-Engineering Competitor Backlink Strategies

  Step-by-step playbook for reverse-engineering competitor backlink strategies and replicating wins.

  11 min read

• Web Development

  How to Choose a Web Development Tech Stack in 2026

  Choose the right web development stack — React, Vue, Next.js, Astro — based on use case, team, and budget.

  12 min read

• Web Development

  Web Performance Budgets: How to Set and Enforce Them

  Set and enforce web performance budgets — Lighthouse CI, bundle size limits, and CI gates.

  11 min read

• Web Development

  Mobile-First Responsive Design: 2026 Guidelines

  Mobile-first responsive design guidelines — fluid type, container queries, and intrinsic layouts.

  11 min read