Email Marketing & CRM Lead
Emma Thompson
Emma builds lifecycle email and SMS programmes in Klaviyo — welcome and browse flows, abandoned cart recovery, post-purchase sequences and win-backs. She works from the list you already have rather than the one you wish you had, and measures on revenue per recipient instead of open rates, which have not meant much since Apple began pre-fetching images.
Works on
- Klaviyo
- Lifecycle Marketing
- SMS Automation
- CRM Strategy
Articles by Emma Thompson
Showing 24 of 553
Shopify Tips
Building a B2B Wholesale Channel on Shopify Plus
How to set up tiered pricing, NET payment terms, and a wholesale portal on Shopify Plus for B2B ecommerce growth.
11 min read
Shopify Tips
Shopify Speed Optimization: From 4s to Under 2s LCP
Step-by-step Shopify speed optimization guide — image compression, app cleanup, theme tuning, and Core Web Vitals.
12 min read
Shopify Tips
Shopify GA4 Setup: Track Ecommerce Events Properly
How to install GA4 on Shopify, track ecommerce events, and set up conversion goals without losing checkout data.
11 min read
Shopify Tips
Shopify Custom Pixels: First-Party Tracking in 2026
Set up Shopify Custom Pixels to capture first-party event data with privacy compliance and full control.
11 min read
Shopify Tips
Shopify Abandoned Browse Email Flow That Converts
Set up a Shopify abandoned-browse email flow that re-engages window shoppers and recovers lost revenue.
10 min read
Shopify Tips
Shopify Translation Apps: Langify vs Weglot vs Transcy
Compare Shopify translation apps for multilingual stores — features, SEO impact, and pricing.
10 min read
WordPress Tips
WordPress Hosting Compared: Kinsta vs WP Engine vs Cloudways
Detailed WordPress hosting comparison — performance benchmarks, support quality, and pricing tiers reviewed.
13 min read
WordPress Tips
WooCommerce Performance Tuning: Sub-Second Catalog Pages
Achieve sub-second WooCommerce catalog pages — caching, query optimization, and fragment caching.
13 min read
WordPress Tips
WordPress Image Optimization: WebP, AVIF, and CDNs
Image optimization for WordPress in 2026 — WebP, AVIF, lazy loading, and CDN delivery patterns.
11 min read
WordPress Tips
WordPress Database Optimization: Indexes, Cleanup, and Queries
WordPress database optimization tactics — indexing, cleanup, and slow-query analysis to speed up admin.
11 min read
WordPress Tips
WordPress Forms: Gravity Forms vs WPForms vs Fluent Forms
Choose the right WordPress forms plugin — Gravity vs WPForms vs Fluent — by features and performance.
11 min read
WordPress Tips
WPGraphQL Tutorial: Modern WordPress Development
Get started with WPGraphQL — schema basics, query optimization, and Faust.js for modern WP frontends.
13 min read
SEO Guides
Ecommerce SEO Strategy: Categories, PDPs, and Internal Linking
Ecommerce SEO strategy for category pages, PDPs, and internal linking that drives compounding organic traffic.
13 min read
SEO Guides
Core Web Vitals: How to Pass LCP, INP, and CLS
How to pass Core Web Vitals on real sites — fix LCP, INP, and CLS issues with targeted tactics.
13 min read
SEO Guides
Image SEO: Alt Text, Filenames, and CDN Delivery
Image SEO best practices — alt text, structured filenames, lazy loading, and CDN-served WebP and AVIF.
9 min read
SEO Guides
SEO A/B Testing: SearchPilot, SplitSignal, and DIY Methods
Run SEO A/B tests safely with SearchPilot, SplitSignal, or DIY methods to validate on-page changes.
12 min read
SEO Guides
How to Recover from a Google Algorithm Update
Diagnose and recover from a Google algorithm update — analysis playbook and proven fix patterns.
13 min read
SEO Guides
SEO for Startups: Ranking Without a Big Budget
SEO for startups — bootstrapped strategies that compound and beat better-funded competitors over time.
11 min read
Web Development
Next.js App Router: When and How to Use It
Next.js App Router deep dive — when to use it, common pitfalls, and migration tips from Pages Router.
14 min read
Web Development
Authentication in 2026: Auth0, Clerk, Supabase, and DIY
Authentication in 2026 — Auth0 vs Clerk vs Supabase Auth vs rolling your own. Trade-offs and pricing.
13 min read
Web Development
CSS Layout: Flexbox vs Grid Cheat Sheet
Flexbox vs Grid cheat sheet — when to reach for each, with real layout examples.
9 min read
Web Development
CI/CD Best Practices for Web Apps
CI/CD best practices — preview deploys, environment promotion, and safe production releases.
11 min read
Web Development
PWA in 2026: Offline, Install Prompt, Push Notifications
Progressive Web Apps in 2026 — offline mode, install prompts, and push notifications still matter.
12 min read
Web Development
API Rate Limiting: Patterns and Tools
API rate limiting patterns — token bucket, leaky bucket — and tools like Upstash and Cloudflare.
11 min read
Ready when you are
Tell us the goal in one sentence.
You get a written scope, one fixed price and a start date back — usually within two business days. No form to complete first, and no call to sit through before you know anything.
- We usually reply within a couple of hours in working time.
- No discovery fee, no deposit to hold a slot, and no retainer attached to a build.
- We write the scope down and attach one fixed price to it, before any work starts.